Olympus has announced the new Mju 7010, claiming an "incredibly slim and stylish metal design" for the new mid-range compact.
The vital stats for the new compact are a 12-megapixel sensor, a 7x optical zoom (28-196mm) and a 2.7-inch HyperCrystal II sunlight-viewable LCD display.
Offering a "clever" AF tracking function, Olympus claims sharp images even if the subject is moving. There's an intelligent i-Auto option that auto-adjusts to five common scene modes, dual image stabilisation and VGA at 30fps movie recording with sound.
On the novelty side there are "Magic Filters" for special effects, such as "Pop Art", "Pin Hole", "Fish Eye" and "Sketch". In addition, the 7010 offers an in-camera "Panorama" setting for landscapes and a wide zoom function for group shots and close-ups.
Advanced face detection works for up to 16 people while "Beauty Mode" makes them look better, apparently.
xD-Picture card and microSD card compatible, the camera will come complete with software and be available in titanium grey, candy pink and starry silver from August for £249.