In an attempt to up the profile of the BlackBerry App World, which many would argue hasn't been as successful as the iPhone App Store, RIM has announced a social network called MyBlackBerry.
Users will be able to create a profile on the service and then browse the App World, leaving comments and ratings on their favourite apps and accessories. There'll also be general discussion forums, for chatter.
In the process of creating your profile you specify which handset you've got, and then the experience will be tailored to your handset. You won't get loads of Bold-centric content if you've got a Storm, for example.
If MyBlackBerry ends up like most other discussion forums, it'll be chock-full of people complaining about non-working apps, but at the very least RIM gets out of it a better idea of what works and what doesn't on its devices.
We'll let you know if there are any further developments.