Amazon has cut the price of its Kindle ebook reading device by 17%.
The Kindle 2 is now up for grabs for American consumers for $299, $60 off its previous price of $359.
Customers who have ordered Kindles within the past month will get a $60 credit on the price difference.
Amazon has not cut the price of its larger Amazon Kindle DX that's currently on sale for $489.
There is no word on news of a UK launch for the ebook reader.