Olympus has chosen an innovative way to show off all the elements that go into its new digital camera by teaming up with Blendtec's Will it Blend? team.

The viral video sees the host of the long running internet show blend a number of different Olympus gadgets such as a compact camera, DSLR camera, voice recorder, camcorder and "some great art" to show what goes into the new E-P1 Pen Micro Four Thirds model.

Although the video falls short of actually blending the new E-P1, Olympus seems to be following Samsung in the "Crazy" viral video game.