The Carphone Warehouse will be offering the Samsung Tocco Lite exclusively in pink. The retailer has announced the pink model is available now, and sells for £99.95.
Seemingly popular with the yoof audience, that perhaps can't afford a higher-end Tocco Ultra Edition, Samsung is hoping the Lite model will sell well - its original Tocco was the best selling contract handset in 2008.
The Tocco Lite offers a touchscreen, instant access to social networking sites, a 3.2 megapixel camera with autofocus and video capture, FM radio and an MP3 player with Samsung's DNSe 2.0 tech.
"[We] feel that the exclusive pink colour and the social media features make this handset perfect for our younger, female buyers", said Andrew Harrison, UK CEO, The Carphone Warehouse.