Sony Ericsson is launching a music-based entertainment program, which you'll be able to watch on your handset or on YouTube. It's called Pocket TV.

The show will feature interviews, live sessions and behind-the-scenes features with bands. Week one includes Florence and the Machine and N-Dubz, future episodes will feature Mika, The Gossip, Maximo Park, Jordin Sparks and Marilyn Manson.

It comes in five 90-second clips that'll stream to your phone via a WAP site, five 3-minute clips that'll be available online, or a full 15-minute extravaganza on YouTube. Each segment is self-contained, and can be watched in isolation, and there's sharing functionality too.