Panasonic think that red is the colour when it comes to cameras. They've given us a red G1 and GH1 from their Micro Four Thirds line, whilst most would just offer black.
Last week they announced this limited edition Lumix TZ7, so we grabbed some photos of it blazing in the sun.
Packing a 12x zoom, 25-300mm (35mm equiv) lens and a 10-megapixel sensor, it has a crisp 3-inch display on the back and gives you 720p HD movie recording in AVCHD Lite.
You'll be seeing a lot of this camera over the coming months - if you want to see more, why not check out Panasonic's advert, link below.