Panasonic has announced it is to offer a new colour option for its Lumix DMC-TZ7 "hybrid" camera.

Already available in black, silver or brown the prosumer snapper will also be available in a limited edition "striking red", apparently a "favoured" colour choice for cameras, according to Panasonic research.

The red version of the camcording camera is available now for a limited period - and will cost £342.99 in Panasonic's e-shop.