The BBC has released a revamped version of its Cbeebies iPlayer aimed at the under-6s, or more accurately, at their parents.
Designed as a "dual experience" for parents and children, or as a solo activity for older children to become more web literate, it's described as a "walled garden version of the BBC iPlayer" that won't show unsavoury content.
With a "different visual treatment" to make it child-friendly to navigate, the iPlayer-for-kids gets bright colours, as little text-based navigation as possible and bigger buttons to make them easily clickable.
In a blog post, the BBC says: "Now there are some who will question why our children need access to yet more television. But this is not designed as a baby-sitting service - it's primarily a tool for parents and carers to have MORE control of their children's viewing NOT less".