Nokia flagship store coming to Regent Street
High-tech showroom "inspired by the forests of Finland" to join Apple on the street in November
21 August 2007 10:50 GMT / By Amy-Mae Elliott
Nokia today announced that its pioneering UK Flagship Store is scheduled to open in London's Regent Street in November
2007.
Designed to "set the benchmark in technology retailing through the creation of an upscale, high-energy environment", the Nokia Flagship Store promises the ultimate shopping experience for Nokia's portfolio of mobile devices.
Simon Ainslie, Managing Director for Nokia UK commented: "In championing the Nokia brand, the Nokia Regent Street store will be dynamic, original and beautifully designed".
"The store will provide world-class customer service and deliver a unique experience enhancing our customer's lifestyles."
"The Nokia Flagship Store pioneers new technologies and techniques, setting a new standard in the retail world as a whole."
"At the Nokia Regent Street store, consumers will be able to test the latest Nokia mobile phones and multimedia computers, and learn about new mobile services and technologies in a comfortable, cutting-edge environment."
The store experience will apparently begin with a vivid "Nokia blue" storefront.
Then, "inspired by the forests of Finland", the flooring and ceiling will be silvered birch, making a direct reference to Nokia's Finnish heritage.
The interior will be distinguished by the use of perimeter LCD screens and dynamic translucent walls back-lit by mood-evoking LEDs.
Unlike conventional mobile phone merchandising, all Nokia devices will be live, set-up with the device's own particular dedicated features and services and will be ready for use.
When a consumer picks up a phone that is directly positioned below the LCD screen, it will automatically activate a pop-up screen that interacts and navigates the consumer through the device features, functioning as a hands-on Nokia product tutorial.
The Regent Street location will also house Nokia's prestigious luxury line, Vertu, in a uniquely styled lounge.
Nokia Regent Street is the eighth store to be launched as part of the Nokia Flagship Store project which is being rolled out globally across 18 locations.
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