Vodafone is introducing a new flat 50p daily rate for internet browsing and email on your mobile phone.
The new rate will become effective from 1 May for customers who don't already have a monthly mobile internet bundle.
To mark the launch of the new flat rate, on Friday 1 May all Vodafone customers will be able to browse the Internet and pick up emails on their mobiles for free all day.
Vodafone is angling its "Freeday" Friday as the perfect way for customers to plan their May Bank Holiday.
You don't need to do anything to qualify for the free browsing on the 1st - just click on the Vodafone live! or browser icon in the menu of your phone.