In the States, Mitsubishi has launched a "3D-Ready" television, claiming it's a feature becoming more in demand as 3D content production continues to increase.
As well as the 3D boast, the company's new range of televisions includes the largest "home theater TVs" available.
The new 737 series will include a whopping 82-inch 1080p model along with 60-inch, 65-inch and 75-inch screen sizes - all of which feature the 3D-Ready viewing tech.
"As the home theater market continues to flourish and the cinema space continues to embrace 3D, we clearly see Mitsubishi's 3D-Ready Home Theater TVs playing a key role in meeting consumers craving for the best and most advanced home theater experience", said David Naranjo, director of product development, Mitsubishi.
"We are clearly keeping pace with this increased demand and our new line-up of Home Theater TVs offer consumers the opportunity to bring 3D into their own home to enjoy 3D movies and games".
Pricing for the 737 series starts at $1499 up to $4199 for the 82-incher. There's no news on a UK launch.