You can hear the infommercial now: "Do you love pizza? Do you find cutting it difficult? Then this is the ultimate kitchen gadget for you!"

What the heck is it? Well it's the Pizza Pro Pizza Cutter of course, designed to make light work of your pizza. If that's not all, the circular-saw shaped pizza cutter will, say, "make you feel like the tough guy you are..."

No it's not motorised and don't ask us to clean it, it looks like it would be a bugger. Available in May, it will cost £10.99.