Digital Copy take-up "low but growing"
The number of consumers who use the "Digital Copy" of a movie bundled with their purchased disc is described as "low but growing".
2009 figures are up from last year with the most recent stats showing between 10% and 15% accessing the digital version, compared to 5% to 13% last year.
Digital Copy, announced by Apple in January 2008, sees a Mac, PC and iPod friendly version of a flick bundled with a DVD or Blu-ray.
Users can access the encrypted copy by entering a password and then have a lower quality version of the film on their computer to transfer to one portable device.
The feature is said to be more popular with Blu-ray customers with the recent batman flick, The Dark Night, hitting a 20% transfer rate with Blu-ray purchasers.
In fact, the difference in take-up rates between the two formats has led to reports that 20th Century Fox and Sony are said to be moving toward attaching Digital Copy to Blu-ray only.
We will keep you posted.