VIDEO: Dell makes a video about Adamo's packaging

Perhaps taking a leaf out of Apple's book, Dell is making much of the packaging that its new "luxury" laptop the Adamo, comes in, even going so far as to make a video about it.

Dell says: "Artful packaging in which the product arrives 'floating' in a clear box with minimal clutter - a beautiful experience for a sophisticated product".

Hit play now to be enlightened...