Firebox is offering the grandly named "Procare Mobile Touch Screen Cleaning Kit".
Said to be the world's first "wet cleaning" system for touchscreen gadgets, Firebox promises it will keep your smartphone, iPhone, PSP or whatever "looking like it's just stepped out of the salon".
The cleaning gizmo has a sponge tip that soaks up cleaning fluid from an internal (refillable) reservoir. Once run over the screen, it can be buffed up using the micro-fibre carry-pouch creating what's said to be an anti-static, anti-bacterial finish.
For those of you that don't think huffing and using your sleeve is enough, the kit is up for pre-order now for £7.95 with delivery expected around 17 March.