Toshiba's cool "timesculpture" advert, shown here again for your viewing pleasure, will appear in the Guinness Book of World Records.

The advert was filmed using 200 of Toshiba's Gigashot HD camcorders on a custom-built, 360-degree rig, used up 20,000GB of hard disk space and took over 336 hours for computers to process.

It was worth it though as far as Guinness accolades go, as the clip has nabbed the record for "the most moving image cameras used in a composite film shot".