Toy shop giant Toys R Us has splashed out a whopping $5.1 million, or £3.6 million, for a new domain name.

The retail chain has purchased in what's said to be be the biggest domain name payout this year, although a little shy of the $14 million famously paid for

Although the BBC reports that the value of domain names has dropped, in the States .com URLs are said to have stayed "stable".

The average .com domain was selling for around £1904 towards the end of 2008.