Fujifilm has announced the FinePix Z33WP, which the company describes as a "little camera that likes a lot of action" and we've managed to grab one from Fuji for a full on gallery of photos.
Designed for adrenaline junkies and outdoor types, the Z33WP is waterproof to depths of up to 3 metres, and features big, rubber-like buttons for easy capture of all the big action shots.
Boasting 10 megapixels, a 3x optical zoom and 2-7-inch screen, the Z33WP packs rather a lot of features into its 20mm shell.
The FinePix Z33WP will be available in five different colours to suit, including green, blue, black, gold and pink.
The camera should cost around £200.