Carphone Warehouse buys Mobiles.co.uk
Acquires what was the UK's first ever online mobile retailer
16 August 2007 10:48 GMT / By Amy-Mae Elliott
The Carphone Warehouse has acquired Mobiles.co.uk for an undisclosed amount.
The mobile phone website which was established 11 years ago has beaten Carphone in various awards it seems to be a case of if you can't beat 'em, buy 'em.
As the first mobile phone website in the UK, Mobiles is the largest web-only mobile phone store in the UK, dispatching thousands of handsets a month.
It provides instant credit decisions on all five networks, so is quick and easy for customers to use.
The Carphone Warehouse has said they will run the website as a separate business unit.
"We're just going to keep it as it is. It's targeting a different segment of the market."
"We can combine what it's doing with our back-end infrastructure – as we have done with E2Save and OneStopPhoneShop – to give it help with purchasing logistics and accessories to make it an even stronger business."
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