Apple and EMI have announced the launch of "iTunes Pass", marking a new phase in digital music marketing.
"iTunes Pass is a great way for artists to give exclusive music and video, on their own schedule, directly to their fans", said Eddy Cue, Apple's vice president of internet services.
Due to debut with Depeche Mode's latest electro rock offerings, iTunes Pass is a new system which will let music fans get new and exclusive singles, remixes, video and other content from their favourite artists over a set period of time, delivered to their libraries as soon as they're available.
Fans who sign up to the Depeche-themed iTunes Pass will get the new single, "Wrong", as well as the Black Light Odyssey Dub Remix of the new track "Oh Well".
They will also receive the new album on its street date plus music and video exclusives before and after the album's release over the next 15 weeks. The Depeche Mode iTunes Pass is offered in the States for $18.99.
“As we work to better understand music consumers and help create stronger connections between fans and artists, we are pleased to work with Apple and Depeche Mode to kick off iTunes Pass”, said Ronn Werre, president, music services for EMI Music.