You could argue that Motorola's high-end Aura, at around £1400, is already pushing the budget for most, but Amosu has stepped in to bling a special edition of the phone pushing the price up to £4995.

Only 50 diamond-encrusted handsets will be made available and will boast approximately 90 diamonds around the clock bezel totalling around a carat's worth of bling.

In addition to the bejewelling, the phone will offer a year's 24-hour concierge service for users "to access the inaccessible" in 44 cities around the world.