Kit Kat has launched a website "where nothing ever happens".
Underscoring the company's "have a break" slogan, it's angled as a respite for those whose eyes are boggling from the constant bombardment web users usually face.
The blank white screen has just 10 words on it along with the small print below:
"If you detect something happening here it's probably a bug and we'll try to fix it. Please report any incident to firstname.lastname@example.org. When confirmed you'll be rewarded"...