Dell announces Twitter exclusives
In a post entitled "Twerrific news" (we're not joking) Bob Pearson, Dell's vice president for comms and "conversations" (still not joking) has revealed the company is to give its Twitter followers exclusive discounts.
The post states: "Beginning today, Dell will offer deals from the Dell Outlet exclusive to Twitter in the US. With over 11,000 followers, our team wanted to show their thanks to the Twitter world through these new deals which will continue each week".
Dell runs over 80 "Twitter properties", obviously taking the micro-blogging platform seriously as a marketing tool. Bob ended his post with: "We want to thank the Twitterers of the world for their support".
This week Asus announced the American availability of a new Eee netbook, the 1000HE, via its Eee Facebook group page rather than through more traditional media outlets.