LeapFrog My Pal Scout takes on iTeddy
The new toy, called My Pal Scout, can be connected to the Internet allowing parents to download their child's name, favourite colour, animal and foods plus songs and activities.
Rather than offer a hard plastic console on the pooches tummy, My Pal Scout will feature four soft switches in its paws that allows you to turn it on and off, play music, play games or turn on a night light on its collar.
LeapFrog, who is hoping a £19.99 price point will be too attractive to ignore say that more content that you can add to the toy will be available online for free.
"My Pal Scout is designed for baby's 12 months plus and will introduce them to numbers, letters, emotional skills and daily routines", the company says.
Those not impressed by the green colour can opt for a violet coloured version with the alternative "My pal Violet".
At internetmatters.org parents can find all the advice they will need to keep their children safe online. Designed specifically for parents, the site offers a wealth of up-to-date, unbiased information and advice about how to deal with online safety. Parents can learn about the latest issues and technologies, get great tips on how to talk about online safety with their children and get the best advice on dealing with issues and taking action. Created with experts, Internet Matters provides detailed information, but also signposts to best-in-class resources from individual expert organisations. Our goal is to ensure parents can always access the information that they need, in a format that is clear and concise.