Samsung has announced it will debut the world's slimmest LED backlit television at this week's CES show in Las Vegas.
It seems it will be a hotly contested "world's est" as LG has previously announced similar intentions and JVC plans a super skinny model too.
Samsung's slim "Luxia" HDTV - in screen sizes of between 40 and 55 inches - will offer Samsung’s 240Hz Motion plus technology and measure just 6.5mm thick.
LG's previously announced world's slimmest LED LCD TV, the LH95, measures 24.8mm thick and supports 240Hz TrueMotion Drive technology and 2,000,000:1 contrast ratio.
Meanwhile, JVC has missed out on an "est" with its 7mm thick 32-inch LED backlight full HD TV - although it might nab a "lightest" as it weighs just 5 kilograms.
Pocket-lint will be attending CES and will bring you all the skinny telly - as well as all the other - news from the show floor.