For the first time, Apple has extended its "Black Friday" style deals from the States to the UK for a "one-day shopping event" today.
Apple's deals for the UK have now been revealed - and the company's claims: "biggest shopping event of the year" may seem a bit hyped.
Apple fans can get £31 off a £799 iMac, £61 off a £949 MacBook, £5 off a nano, and £11 off a classic and a touch.
In addition there are savings around the 15% mark on accessories, peripherals and software.
If you were planning to buy some bits from the Apple story anyway, this will be a welcome discount, but would it encourage you to shop from scratch? Let us know in the comments section below.