Nokia has introduced "Nokia Build", a new concept that they say lets people custom design a phone, "inside and out".
The new service, available now in the UK, allows customers to design the cover of a Nokia 7310 Supernova mobile phone and share their designs through an online gallery.
Using the Nokia 7310 Supernova as a base, people can create a design using drawing and colouring tools or personal photos and graphics.
Nokia promises "a rich palate of colours, ready-made graphics and themes". In addition, there is a choice of pre-bundled software packages that offer a range of games, personalisation options, like "wallpaper creator", as well as music capabilities.
The Nokia Build service is available through the Nokia online store at www.nokia.co.uk/build.
Nokia says the estimated price, before tax, for a customised Nokia 7310 Supernova using Nokia Build is £138.