Motorola has officially announced the launch of the Moto Aura in the UK at a launch event at London's swanky St Martin's Lane hotel.
The new handset, which will be exclusively available at Selfridges from the 1 December, will cost £1400 without a contract. It promises to be the must-have accessory of the season for those oblivious to the credit crunch.
However tech heads keen to impress their iPhone- or Storm-owning friends better keep quiet, the phone only offers GSM/EDGE connectivity and a 2-megapixel camera.
Still, it does offer a 1.55-inch circular, yes you read that right, circular LCD screen.
Perhaps just one for those not fearful of losing their jobs in the coming weeks.