LG has said that it plans to launch 125 phones globally in the next year.
The move means the company will be pumping out over two phones a week around the world to no doubt baffle consumers into which phone to choose.
Here in the UK we are likely to get around 25 of those phones with an LG spokesperson telling us the 2009 roadmap featured around 24 phones already.
"We have to work with different operators in different countries, we don't think it's a big number", said Chang Ma, VP marketing LG mobile global.
The phones will be separate phones rather than just one with four different colours. Still, if you are indecisive, it might pay to go LG.