Camera manufacturer Ricoh is to make a statement by installing a $3 million billboard in Times Square.

The news - the billboard will be powered entirely by wind and solar, explains the New York Times.

And if there's not enough sun or wind, all of the 16 floodlamps that will shine on the unit will simply turn off.

But, as one blogger cleverly pointed out, wouldn't it have been more environmentally friendly not to have made the billboard in the first place!