Why oh why? Seiko has released a new Hello Kitty alarm clock, which is designed for people who travel, although it's something I would keep hidden in my suitcase and definitely not have on display.

As well as telling the time, the clock has a temperature indicator, has a mirror inside, is powered by 2 AAA batteries, and weighs 125g.

It comes with three different Hello kitty chimes to wake you up in style. That would definitely be enough to make me want to turn over and go back to sleep.

It will be available soon in Japan and will be the equivalent of 39 euros.