Playboy is to shut down its DVD business in a bid to stop spiralling losses.
The move is part of a restructuring plan, which was announced 2 months ago and which is hoped to save the company $12 million a year.
It'll see 80 jobs go and will also cost Playboy $2 million in restructuring charges.
Playboy is instead going to concentrate on getting content online.
Playboy Enterprises has reported two consecutive quarters of losses - most recently a $2.1 million loss in Q2.
But, said Christie Hefner, the company's chairman and chief executive, the company was hoping to return to profitability in 2009.