iRiver updates Mplayer giving Mickey Mouse his body back

iRiver makes lots of exciting PMPs and audio players, but this plastic monstrosity is supposed to appeal to kids (while we think it may just scare them).

The original MPlayer was modelled to look like Mickey Mouse.

Then there was an update called the Mplayer Eyes which have LEDs that light up in various facial expressions.

But now the company has added a dock, which is shaped like Mickey the Mouse's body so can stand on your desk.

But why would it want it to?