Alcatel has launched what it's describing as its first ever completely bespoke unit for Woolworths - the OTS319.
To be sold exclusively in Woolies stories on a pay as you go contract with Virgin Mobile, the budget blower will cost just £19.99.
Woolworths has apparently worked closely with Alcatel's design team, requesting the lilac'n'lime colour scheme.
With metallic and soft matte materials on the fascia, three direct access keys at the front of the handset enables access to the main features.
The GPRS phone gets a 1.8-inch, 128 x 160 pixel screen with 65K colour display. The OTS319 also features 7 hours of talk time, and 16 days’ standby.
Other specs in the basic feature set include polyphonic and MP3 ringtones, two games and MMS.