Shure Distribution has announced the availability of the SE102 Sound Isolating earphones in the UK.

The SE102s are designed to be the "ideal audio accessory for the aspiring audiophile", as a step-up product for those looking to replace bundled stock headphones.

The SE102 are designed for use primarily with MP3 players, laptops, mobile phones or portable gaming consoles.

The SE102 claim to provide a high quality sound isolating experience eliminating up to 90% of ambient noise, and feature a modular cable design and interchangeable sleeves.

The new SE102 use Shure's Sound Isolation Technology and are priced at £52.99 and are available in the UK from selected HMV stores and others.