Sixteen companies have teamed-up for a GSM Association-led initiative to make mobile broadband a recognisable standard, complete with its own logo.
With the aim to create a new category of "always-connected mobile broadband devices delivering a compelling alternative to Wi-Fi" the first phase will see pre-installed mobile broadband on laptops in 91 countries.
Launch participants include 3 Group, Asus, Dell, ECS, Ericsson, Gemalto, Lenovo, Microsoft, Orange, Qualcomm, Telefónica Europe, Telecom Italia, TeliaSonera, T-Mobile, Toshiba and Vodafone.
The GSMA-created "Mobile Broadband service mark", is designed to help consumers easily identify a "ready to run" mobile broadband device.
More is promised from the initiative including "a whole range of previously unconnected devices – from cameras and MP3 players to refrigerators, cars and set-top boxes".