Nero Move it promises "multimedia mobility"
Nero has launched a new software solution it claims gets round the problem of trying to watch or listen to lots of different types of files on lots of different devices.
Nero Move it allows you to convert music, videos, and photos from one file format to another for use across a broad range of portable devices.
And the developer says it easy - all you have to do plug your portable device into your PC and select the output.
Nero Move it will recognise the device and will then convert the files for transfer between PCs, digital cameras, mobile phones, game devices and online communities such as YouTube and MySpace.
Nero Move it also offers automatic syncing and offline transcoding.
Nero Move it is available for £39.99.