If you're fed up of having to root around your rucksack for your DSLR camera, Crumpler thinks it has the answer with a new bag for those on the move.
The idea is that you have a dedicated bag that you can strap to your waist giving you access to your digital camera without all that rooting.
Made from the company's Chicken Tex material (it's strong and waterproof) and coming in an array of colours, the bag also has a third hidden strap that can be used to secure it to your leg.
Probably more suited for a photographer in a warzone than walking down your local highstreet, we couldn't help think that for men feeling they lack in a certain area, it makes for the perfect codpiece.
The bag, which is coming to the UK in the next few months, will cost around 35 euros.