iRex is currently running a teaser on its site for a new product to launch on 22 September with the tagline "seeing is believing".
According to Forbes, the company is to launch an "evolved" e-book reader dubbed the iRex Reader 1000.
Aimed at business users it will have a 10.2-inch E-Ink display with a touchscreen plus stylus version available as an upgrade.
The device will boast 80 hours battery life, have wide document format support and some models will get Wi-Fi, Bluetooth and 3G connectivity.
Pricing for a basic non-touch model is said to be $650. We'll bring you more when it gets official on the 22nd.