is to launch its digital music service Amazon MP3 in the UK next month, according to reports.

The download service will directly rival iTunes and similar offerings from the likes of UK-based 7digital - that announced this week is was going 100% DRM-free MP3.

The NMA, echoing a previous report from The Telegraph back in June, says Amazon has held a series of meetings with UK record labels and has undertaken a recruitment drive to "beef up" its digital division.

Amazon UK's PR team declined to comment to Pocket-lint on the rumours so we'll just have to wait and see...