Samsung launched its new ultra-thin laptop at IFA in Berlin last week with a headline that implied it saw the MacBook Air as its main competition.
Getting back into the office in the UK after the show we had a small parcel from Samsung waiting for us.
Opening it up was a manila envelope, black not yellow, and inside a notebook. Not the real thing mind you (that would have been nice) but a paper notebook made up to look like the new X360.
Cut inside the pages of the notebook was a credit card USB memory drive with images and the press release.
Receiving a notebook in the post doesn't normally warrant a news story, but so gobsmacked at the marketing pitch we just had to share a gallery of images with you.