With 430 LEDs the Luxeed is capable of individually lighting each key in your choice of color.
In addition, it can do some pretty nifty tricks like an animated rainbow across all the keys, or make each key light when you press it.
There are four "preset" buttons above the arrow keys you can use to instantly choose between different customisable lit skin presets.
Applications could be setting a glowing skin for your favorite game with different colours to indicate each key action, or creating illuminated patterns and designs.
Available in black or white. The keys of the white Luxeed have a semi-transparent look and light up more brightly than the black, but the black Luxeed has a stylish treatment with only the letters being illuminated.
The Luxeeds keyboards are $200 each (heck, it's cheaper than the Maximus) and matching keypads (with non-light up keys) are $35. Programming software only available for Windows.