Yakkay's "brainwear" hat-style helmets launch

Available at retailers in Denmark, Yakkay's cycle helmets are aimed at those who want to protect their bonce, but not lose serious street-cred in the process.

They offer four different hat-like "covers" to fit their helmets - that are interchangable - in the style of a sun hat, a beanie and a cap, so you can disguise your lid to look like ordinary headwear.


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