In amongst the sleek super cars, and the noise and dust of the rally models at this year's Goodwood Festival of Speed, there was something rather unusual.
Toyota claims to have designed "a whole new way of relating to mobility".
The iReal is basically a high-tec armchair on wheels - a lazy person's alternative to the Segway.
It has two different modes - cruising (for which the back tilts backwards like an airplane seat) and walking mode (for which the passenger is seated upright).
And it can get up to a whooping 30kph, which, while it's not the Artega GT, is still quite rapid for a moving chair!
Check out the vid to see it in action.