Users of Windows Live Messenger will now be able to create emoticons of themselves thanks to a new campaign launched today by Microsoft called "Minimise Me".

Minimise Me ( lets users build and customise their own miniature characters on the new interactive website.

The service gives users access to a variety of colours, resizing and reshaping options, as well as a selection of facial features, hairstyles and accessories that users can choose from to individualise their characters.

These personalised characters can then be uploaded as one-of-a-kind profile pictures onto Windows Live Messenger, Windows Live Spaces, Facebook and other social networking sites.