Philips launches new grooming bits for guys

One power toothbrush, two new shaving systems

20 July 2007 8:24 GMT / By Amy-Mae Elliott

Philips has launched some new grooming products that will be in shops in time for sticking on your Christmas list.

The new Sonicare FlexCare power toothbrush is clinically proven to remove significantly more plaque than any other premium power toothbrush and claims to deliver naturally whiter teeth and improved gum health after only two weeks use.

With personalised care settings including three brushing modes and two routines, you can choose a brushing experience to suit you, whether it’s a quick brush before you head out or a more thorough clean the morning after.

FlexCare comes with a first-of-its-kind UV sanitiser that helps eliminate potentially harmful germs on your brush head to make sure your oral health is tip top.

Two new shaving systems have been announced, the Philips Arcitec is the first ever electric shaver to feature a unique flex and pivot action, and claims to give you a meticulous shave on the face, chin and difficult neck area.

The three independently flexing heads maintain maximum skin contact even in curved areas by tracing the contours of the neck and chin. The Super Lift & Cut system can cut the longest hairs to the shortest stubble to shave close, and then closer still, apparently guaranteeing a smooth finish.

The Philips Moisturising Shaving System is aimed at sensitive types - combining shaving technology from Philips and the latest in skin care from Nivea For Men, it moisturises while you shave for what Philips assures us is a more enjoyable experience.

The shaving heads feature Glide Rings that dispense Nivea For Men shaving lotion and an Active-Track System with Precision Blades that automatically track the curves of the face. The fully waterproof design means that the shaver can be used in the shower or bath and is easy to clean.

The Sonicare FlexCare is from £149.99, the Arcitec is from £170 and the Moisturising Shaving System is from £70.