Nokia has launched a new range of fashion-led handsets under the new "Supernova" brand aimed at "style-conscious" men and women.
The company says that they recognise that no one style fits all, and want to let consumers express their personal style on a number of levels ranging from stylish designs through to personalisation via "vibrantly hued" exchangeable covers.
The first four devices to launch as part of the new Nokia Supernova range feature bold colours and apparently "of-the-moment" designs, that Nokia says "evokes the allure of the latest statement handbags or must-have sunglasses".
The new Nokia 7610, 7510 and 7310 Supernova devices come with a choice of exchangeable Xpress-On covers in "striking colors and glamorous surfaces".
The Nokia 7610 Supernova features a slide design and smooth curves. With a set of covers in "steel blue" and red for the muted gray model, or "bright lilac" and "steel blue" for the white front, wallpapers can also be tailored to match.
Features include a 3.2-megapixel camera with dual LED flash and 8x digital zoom, instant messaging and TV out for image sharing.
There's also a dedicated music key, FM-radio, an MP3 player, plus the Nokia WidSets service that allows access to favorite websites through the device.
The Nokia 7610 Supernova is available in the third quarter of 2008 with an estimated retail price of 225 euros.
The Nokia 7510 Supernova has a fold design with a push-to-open side key. Available with Xpress-On front and back covers in "storm blue", "red", "emerald green" and "espresso brown" the Nokia 7510 Supernova features "magical" light effects with a hidden-until-lit display and a reminder light.
With a soft finish, the phone features a 2-megapixel camera with NIPS, LED flash, 4x digital zoom, a 512MB microSD card, a 2.2-inch QVGA display and Nokia web browser for access to Nokia Search, Share on OVI and Flickr.
In addition, there's an FM Radio, an enhanced MP3 player, access to Nokia Music Store and Nokia Music PC Client.
Extra features include a link to YouTube, access to Nokia Maps 1.2 to navigate with free mapping, routing and local search, support of A-GPS and the Nokia WidSets service.
The Nokia 7510 Supernova is available in the fourth quarter of 2008 with an estimated retail price of 180 euros.
The "slim and sleek" Nokia 7310 Supernova includes Xpress-On covers etched with "daring" 3D textured designs available in "steel blue" plus a second front and back cover in "wasabi green" or "candy pink".
A further five front and back cover options will be available for purchase in select markets in "mushroom silver", "plum jam", "electric blue", "yellow mellow" and "espresso brown".
Additional features include a 2-megapixel camera with 4x digital zoom and TV out for image sharing, instant messaging and preinstalled games as well as an FM RDS radio and an MP3 music player.
The Nokia 7310 Supernova is available in the second quarter of 2008 with an estimated retail price of 155 euros.
Finally, the Nokia 7210 Supernova comes in "bubble gum pink" and "vivid blue" in a gloss finish. There's a music player, SD memory card slot, and a 2-megapixel camera.
The Nokia 7210 Supernova is available in the third quarter of 2008 with an estimated retail price of 120 euros.