Gov launches ad campaign for raising internet awareness

The Government is to pump millions into an ad campaign specifically aimed at making kids more internet savvy.

The £9 million advertising campaign follows on from recommendations made by Dr Tanya Byron in the Byron Report, which advised that children need to be made aware of the dangers lurking in cyber space.

The campaign, which will start this summer, is part of the Government's "action plan" to make the Internet safer.

It will also include the creation of a UK Council for Child Internet Safety, with representatives from across the industry, parents' panels and children's groups - which will report directly to ministers.

Another key move is proposed changes to the age classification system for video games.

At the moment, video games only get a mandatory review by classifiers if they include "human sexual activity" or "gross violence", but Byron suggested that all games with "frightening scenes", which are aimed at children, should be reviewed by the British Board of Film Classification.


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