Fujifilm unveils High Fidelity Photography™ with the FinePix F700

3 November 2003 2:07 GMT / By PRESS RELEASE

Fujifilm announce the eagerly anticipated FinePix F700, the first digital camera to incorporate Fujifilm's innovative Fourth Generation Super CCD SR technology. Set to be a hot topic amongst enthusiasts, this new sensor technology enables the user to capture highlight and shadow detail missed by conventional digital cameras, resulting in images of stunning quality. Fujifilm has dubbed this advance ‘High Fidelity PhotographyTM ‘, a reference to the sensor's extraordinarily faithful rendition of detail.

The FinePix F700 offers serious resolution and photographic control at an affordable price, making it ideal for the enthusiast seeking high-end photographic capability on a realistic budget. Its powerful image capability is further enhanced by a brand new Super EBC Fujinon 3 x zoom lens, reaching new optical standards whilst remaining compact in the camera's sleek metal body.

What are the brand new features?
• Fujifilm Super CCD SR with 6.2 million effective photodiodes (3.1 million photodiode pairs), delivering 6.03 million recorded pixels
• Newly-designed, ultra-sharp Super EBC Fujinon 3 x zoom lens
• Ultra-fast start-up (1.2 seconds)
• Improved autofocus performance

Adrian Clarke, Director of Consumer Products, Fujifilm, said: “At the launch of Fourth Generation Super CCD SR, there was much speculation about which camera this exciting new technology would be applied to. We are quietly confident in saying that the FinePix F700 will match users' high expectations.

“As the first camera to feature this revolutionary technology, the FinePix F700 will bring high-end photographic capability to people with a less than heavyweight budget.

“Serious photographers will revel in the camera's ability to render photographs of magnificent tonal depth, while enthusiasts and more casual users will easily be able to spot the difference between the images produced by this model and photos from conventional digital cameras. Never before has such serious imaging capability been available in such a straightforward camera.”

Fujifilm's Super CCD SR provides a truer representation of the actual subject being photographed, revealing highlight detail and offering a four-fold increase in dynamic range. By using the innovative layout of paired photodiodes, the technology enables confident shooting in both bright and cloudy conditions, combats the bleached-out effect created by flash photography and increases exposure latitude - a great advantage in difficult lighting conditions.

Will Rolls, Marketing Manager, Digital Imaging, Fujifilm, said, “Those photographers who have always lamented digital cameras' inability to record pictures with real tonal depth will suddenly appreciate the edge that Super CCD SR will give their images.”

The technology behind Super CCD SR

Where once a single photodiode* was responsible for capturing the full range of light strengths at a single location on the sensor, with Super CCD SR two photodiodes capture information on the same area of the image. These are arranged in a double-honeycomb structure comprising a larger, primary photodiode adjusted for high sensitivity, with a secondary photodiode for lower sensitivity. When combined, they offer four times the dynamic range of conventional photodiodes. This advance in technology might be compared to the evolution of the audio speaker: in an attempt to improve performance, the addition of a secondary high sensitivity cone, or ‘tweeter', radically improved range and sound quality.

* Photodiode: a single, light-sensing element on a sensor.

Ultra-sharp Super EBC Fujinon 3x zoom lens
The FinePix F700 features a new ultra high resolution lens that will complement the quality of the Super CCD SR High Fidelity Photography™ sensor. A step ahead of conventional digital cameras, this model delivers improved picture sharpness with increased optical resolving power, as well as greatly improved autofocus performance for both static and moving images.

Further features of the FinePix F700:
• High quality VGA motion capture at 30 frames per second with sound - matching camcorders for motion picture smoothness
• RAW Mode - enabling unprocessed file saving
• High sensitivity settings (up to ISO 800, ISO 1600), with lower noise
• xD-Picture Card™ - high storage capacity at low power charge
• USB PictureCradle™ included as standard, for image download and battery recharge
• No nonsense, easy to use interface enabling various manual control settings
• Stylish, compact design
• Lithium-ion rechargeable battery

Pricing and availability
The FinePix F700 will be available from retailers in late Spring 2003, at a retail price that will be finalised closer to the retail launch.

Full tags

Cameras, Compact cameras, 5 megapixels, Fujifilm, Digital cameras